Questions service business owners ask us

Honest answers to the questions about hiring a marketing agency that trades and service business owners ask before they book. Short, plain and no hard sell.

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  • We run our own service business
  • Live within 7 days
  • No contracts pushed

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Getting started: questions about hiring a marketing agency

Do I need a website to run ads?

No. Plenty of service businesses start with nothing but a phone number and a Facebook page. If you have a site, we use it. If you do not, we build a simple page made for the ad, with your services, your area and a form. When you are ready for a full site, see our websites and landing pages.

How long until ads get leads?

We are usually live within 7 days of the free call. Once an ad is switched on, enquiries can start landing the same day or within the first few days, but it depends on your trade, your area and your budget, so we will not promise a date. The first couple of weeks are for learning what works. Our step-by-step process shows each stage from the call to going live.

What happens on the free 20-minute call?

We ask about your services, the postcodes you cover and the jobs you want more of. We tell you honestly whether ads suit your business right now, what we would run first and what it would cost for your area. There is no hard sell and no obligation to carry on.

Will this work for my type of business?

We run an exterior cleaning business ourselves and work with trades, cleaners, home services, automotive and beauty businesses. The system is the same: real photos of your work, your postcodes, fast follow-up. Results differ by trade and area, so we will not pretend every business gets what we get. Read why a team that runs its own business makes a difference.

I get enough work from word of mouth. Why bother?

Word of mouth is brilliant until it goes quiet. Ads give you something you can turn up when the diary thins and turn down when you are full. Plenty of owners keep ads running quietly in the background so a slow month never catches them out.

Ads and budgets

How much do Facebook ads cost for a small business?

Two costs: our management fee and your ad spend. Facebook and Instagram ads management starts from £129 a month plus a one-off £99 set-up fee, and we confirm the price for your area on the free call. Ad spend is separate and paid straight to Meta, on your own card, so you always see where it goes. You choose the budget. Our Facebook ads budget guide for trades explains how to set one, and the pricing page has the full breakdown.

What is a good cost per lead?

It depends on your trade and area, so be wary of anyone quoting one number for everyone. Here are our own figures. On our roof cleaning ad, £20 a day for 2 weeks brought 38 leads at £7.42 each, from £281.80 spent, and those leads turned into £8,450 of booked roof cleaning jobs. Over the last 30 days to 28 September 2026, the roof leads campaign made 48 leads at £7.43 each. See the detail on our results page.

Do you take a cut of my ad spend?

No. You pay Meta or Google directly and your budget goes entirely on ads. We charge a separate management fee, agreed up front, so there is nothing hidden in the spend.

Should I start with Facebook ads or Google Ads?

It depends on how your customers buy. Google Ads catch people searching right now, which suits urgent jobs like a blocked drain or a lockout. Facebook and Instagram ads show your work to people who were not searching yet, which suits jobs people put off, like a roof or driveway clean. We tell you which to start with on the call.

Do you guarantee results?

No, and be careful of any agency that does. We cannot control your prices, your reviews or how quickly you reply. What we can do is show you real numbers, build ads properly and check them every working day. Our figures come from our own business and you can see them openly.

Leads and follow-up

What counts as a lead?

A lead is a real person who has filled in your form or messaged you, with a name, a phone number and the job they want. It is not a click or a page view. Some will be ready to book and some will only be browsing, which is why quick follow-up matters.

How do WhatsApp lead alerts work?

When someone fills in your form, we send the name, number, postcode and job straight to your WhatsApp in seconds. You tap to call or reply. Nothing gets stuck in an inbox you check once a week. Read more about WhatsApp lead alerts.

Are the leads shared with other businesses?

No. The ads run in your name, for your services and your postcodes, so the enquiries come to you and only you. That is the big difference from lead-selling sites that send the same enquiry to four or five firms.

How fast should I reply to a new lead?

As fast as you can, ideally within minutes. People enquire with several firms and the first to answer often wins. That is why alerts go to your phone. If you cannot always answer, missed-call text-back replies for you.

What if I am on a job and cannot take calls?

Most trades are. A missed call can turn into a lost job in minutes. We can set up an automatic text to anyone you miss, and an AI phone receptionist that answers every call and sends you the job details on WhatsApp.

Websites, Google and reviews

Can you build or improve my website?

Yes. We build fast, phone-first sites and landing pages with a clear call to action, tap-to-call and a short form. Most of your visitors will be on a phone, so that is where we design first. See our website service.

Do you help with Google Business Profile and reviews?

Yes. Your Google Business Profile is often the first thing a local customer sees, and reviews decide who gets the call. We tidy your profile and set up a simple way to ask happy customers for a review straight after the job. See review generation.

Is SEO better than ads?

They do different jobs. Ads can start bringing enquiries within days, and you can switch them off. Local SEO takes longer to build, but it keeps working without a daily budget. Many service businesses use ads now while the SEO builds. We help you choose the mix.

Working with us

Am I locked into a contract?

No. Plans run monthly with no long contracts pushed on you. If it is not right for you, you can stop. We would rather earn the next month than tie you in.

How will I know if it is working?

You will see it first on your phone, because leads arrive on WhatsApp as they come in. Every month you also get a one-page report in plain English covering leads, cost per lead and booked jobs. Read about tracking and reporting.

What do you need from me?

About 20 minutes for the call, then a few photos of your work, your services and postcodes, and your WhatsApp number. After that, your job is to answer leads and book the work. We handle the rest.

Who owns the ad accounts?

You do. Your ad accounts and lead data sit in accounts you own, and we are added as a partner. If you ever leave, you keep everything.

Do you only work with businesses in Essex?

No. We are based in Chelmsford, Essex, and work with service businesses across the UK. We run ads for your own postcodes wherever you are.

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On the call

  • We look at your services, your area and the jobs you want more of
  • We show you our own real figures and what we would set up for you
  • You get a straight quote for your area. No pressure, no lock-in
  • We run our own service business
  • Live within 7 days
  • 38 leads at £7.42 each

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