Heating engineers
Fill the boiler season and the quiet months
Marketing for heating engineers, from a team that runs its own service business. We put your boiler repairs, services and installs in front of people in your postcodes, and send every enquiry straight to your WhatsApp.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
- Leads straight to WhatsApp
Sponsored
Boiler Repair Chelmsford | Gas Safe Engineers
No heating or hot water? Local Gas Safe engineers. Call now for a visit.
- Boiler repair
- Boiler service
- New boiler quote
Call 01632 960321
Breakdown callsfrom your postcodes
Sound familiar?
Flat out in January, quiet by June
Most heating firms we speak to have the same few headaches. Each one costs jobs.
- The phone rings non-stop when it is cold, then the diary empties in summer
- Ad money spent on clicks from DIY fixes and job hunters
- Breakdown calls missed while you are under a boiler
- Install quotes that go cold because nobody followed up
The heating year
Which jobs to push, and when
Heating work moves with the weather. Plan the year and the diary stops swinging between flat out and empty. Your area will shift this a little.
Spring: March to May
Lead with boiler services and new boiler offers on Google and Meta. Angle: get it serviced before next winter.
Summer: June to August
Push boiler installs and upgrades on Meta ads. Angle: swap it while the heating is off.
Autumn: September to November
Switch Google Ads up for repairs and services. Angle: get it checked before the cold.
Winter: December to February
Google Ads for emergency repairs in your postcodes. Angle: heating back on today.
Want winter booked? Start here
We plan the year with you and build the ads for your services and postcodes.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
Breakdowns and repairs
Google Ads for boiler repairs
Sponsored
Boiler Not Working? Same-Day Visits
Gas Safe registered. Boiler repairs, no heating and no hot water across your area.
- No hot water
- Boiler repair
- Call us now
Call 01632 960654
Someone with no heating does not browse. They search, tap the top result and ring. That is why Google Ads for heating engineers works so well for breakdowns.
Search terms that book
We build campaigns around phrases like boiler repair, boiler not working and no hot water, in your postcodes only. We keep out the searches that waste money, such as DIY fixes, gas engineer jobs and training courses.
Calls first
Breakdown customers want to speak to someone. We use call buttons and call tracking, and a missed call gets an automatic text back. See missed-call text-back.
Hours that match your van
We can schedule ads for when you can actually answer, and widen them when you are on call.
Installs and upgrades
Facebook and Instagram ads for new boilers
A new boiler is a planned purchase. Most people think about it for weeks, and many start long before the old one fails. Facebook and Instagram ads reach them while they are still deciding.
Finance-friendly copy
Many homeowners want to spread the cost. If you offer finance, the ad can say so without quoting a figure, so the enquiry is about the job and not the price tag. Check your finance provider's wording rules first.
Real work, real faces
Photos of your own installs, your van and your team build trust faster than stock images. Show the tidy pipework and the finished cupboard.
A short form
Name, number and postcode. The shorter it is, the more people finish it. Not sure which channel fits? Read Facebook ads vs Google Ads for trades.
Tested on our own diary
We run these ads on our own firm
Every ad we build for you, we have already run on our own exterior cleaning business. Our roof cleaning ad ran at £20 a day for 2 weeks and brought in 38 leads at £7.42 each. Those leads turned into £8,450 of booked roof cleaning.
That is roof cleaning, not heating, and results vary by trade and area. The method carries over: real job photos, one job per ad, your postcodes only, and a fast reply to every enquiry.
Want installs booked? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- 38 leads at £7.42 each
Local SEO
Show up for boiler service near me
Servicing is the steady income that keeps a heating firm going. People search for it by town, and they pick from the map first.
A complete Google profile
Services, areas, photos and your Gas Safe registration shown clearly.
Town pages that answer
A page for boiler service in each town you cover, written for real searches.
Reviews after every visit
A text asks happy customers for a review while the job is fresh.
Ads work today. Local SEO for heating engineers builds up over months and keeps working when you stop paying for clicks. Most firms are best with both. Running plumbing jobs as well? See our plumber marketing.
Follow-up
Turn quotes into booked installs
New leadsInstant alertsNew lead
- Name
- Helen
- Job
- Old combi boiler, wants a new install quote
- Area
- CM1
- Phone
- 07700 900123
Tap to call
09:12New lead
- Name
- Mark
- Job
- Boiler service for a landlord, two properties
- Area
- CM2
- Phone
- 07700 900456
Tap to call
10:03A new boiler quote is rarely won on the first visit. People compare two or three firms. The one that replies fast and keeps in touch usually gets the job.
Every enquiry lands on your WhatsApp with name, number, postcode and job. Our CRM and follow-up automation then nudges quotes that have gone quiet, and reminds past customers when their annual service is due.
- Name, number, postcode and job in one message
- Automatic nudges for quotes that went quiet
- Annual service reminders for past customers
Want every lead chased? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- Leads straight to WhatsApp
- Live within 7 days
How it works
From a free call to booked jobs
Three steps. Usually live within 7 days.
Free 20-minute call
We learn your services, your postcodes and the jobs you want more of. Then we quote for your area.
We build it
Ads for your services and postcodes, the page they land on, and lead alerts linked to your WhatsApp.
Leads start coming in
Usually live within 7 days. We check the ads every day and keep the leads coming.
What we would tell a mate in heating
We run an exterior cleaning firm, so we know what it is like to be on the tools while the phone rings. Here is how we would think about marketing for a heating business.
Show that you are Gas Safe
Gas Safe registration is the first thing a careful customer looks for. Put your registration number on your site and your Google profile. Do not claim anything you cannot show.
Pick the jobs you want more of
Repairs bring urgent calls, services bring regular income and installs bring the big jobs. Decide the mix, and we build the ads around it.
Answer every call
Breakdown calls come at awkward times. A missed call is often a lost job. Our AI phone receptionist can answer, take the details and send them to your WhatsApp.
Do not stop when it warms up
The firms with a full summer are the ones who advertised installs and services in the spring. Keep a small budget running all year and turn it up when the diary thins. Electrical work as well? See our electrician marketing.
FAQ
Questions heating engineers ask us
Does Google Ads work for heating engineers?
It can, especially for repairs, because people search the moment the boiler fails. It needs tight postcodes, the right search terms and fast call handling. Results vary by area. See how our Google Ads work.
Should I use Facebook ads or Google Ads for boiler installs?
Often both. Google catches people who need help now. Facebook and Instagram reach people planning a new boiler before they search. Our guide on Facebook ads vs Google Ads for trades explains the difference.
Can the ads mention finance?
Yes, if you offer it. The ad can say finance is available without quoting figures. Check your finance provider's rules on wording, and we will keep the copy within them.
When should I start before winter?
As early as you can. Ads take a few days to settle, and installs need time to be booked in. Starting in late summer means the diary is filling as the cold arrives.
Do I need to be Gas Safe registered to advertise?
Gas work in the UK must be done by a Gas Safe registered engineer, so we only run gas work ads for registered businesses. We help you show your registration clearly on your website and Google profile.
How much does marketing for heating engineers cost?
Plans start from £149 a month, plus the ad spend you choose, paid straight to Meta or Google. Monthly rolling. No long contracts. See our pricing, then we confirm the price for your area on a free 20-minute call.
Installs before winter? Start here
Tell us who you are, then choose a 20-minute slot. We'll ring you, learn your business and tell you straight what we would do.
Step 2 of 2
Pick a time
Your details are saved. Choose a day, then a time, and we ring you then.
You're booked in
We'll ring you on . Speak soon.
On the call
- We look at your services, your area and the jobs you want more of
- We show you our own real figures and what we would set up for you
- You get a straight quote for your area. No pressure, no lock-in
- We run our own service business
- Live within 7 days
- 38 leads at £7.42 each
Rather message first? WhatsApp us