Pricing
Simple pricing for service businesses
Trades marketing prices, shown up front. Plans from £149 a month, monthly rolling. Your ad budget goes straight to Meta or Google.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
- Leads straight to WhatsApp
New leadsInstant alertsNew lead
- Name
- Sarah
- Job
- Roof clean, 3-bed semi
- Area
- Chelmsford
- Phone
- 07700 900123
Tap to call
09:14New lead
- Name
- Dave
- Job
- Driveway clean and reseal
- Area
- Brentwood
- Phone
- 07700 900456
Tap to call
09:32New lead
- Name
- Priya
- Job
- Gutter clear, detached
- Area
- Witham
- Phone
- 07700 900789
Tap to call
09:51Plans
Pick a plan. Switch any time
Three monthly plans, built around what a service business actually needs at each stage. Growth suits most owners who want more booked jobs.
Starter
One ad channel and every lead on your phone in seconds.
£149a month
£99 set-up, plus ad spend
- Facebook and Instagram ads for your services and postcodes
- A landing page built for the ad
- WhatsApp lead alerts
- Ads checked every working day
- Monthly report in plain English
Best for: Owners who want a steady flow of enquiries from one channel.
Most popular
Growth
Ads plus the follow-up that turns more leads into booked jobs.
£250a month
£149 set-up, plus ad spend
- Facebook and Instagram ads or Google Ads
- Phone-first website or landing page
- WhatsApp lead alerts
- Call tracking and missed-call text-back
- CRM with automatic follow-up
- Review request after every job
- Monthly report in plain English
Best for: Busy teams who lose jobs to missed calls and slow replies.
Scale
Every channel running together, with every call answered.
£450a month
£249 set-up, plus ad spend
- Facebook and Instagram ads and Google Ads
- Everything in Growth
- AI phone receptionist
- Google Business Profile managed every month
- Local SEO for your main services and towns
- Check-in call every two weeks
Best for: Firms ready to fill more than one van or diary.
Monthly rolling. No long contracts. Ad spend is paid straight to Meta or Google on your own card, never through us. You choose the budget.
Not sure which plan? Ask us
Tell us your trade and your area. We will point you to the plan that fits, even if it is the cheapest one.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
Every service priced
Want just one service?
Every service is available on its own. Prices are from-prices per month unless it says one-off.
| Service | From | Set-up | What you get |
|---|---|---|---|
| Facebook & Instagram ads | £129 a month | £99 | Management, creative and lead forms. Ad spend paid to Meta. |
| Google Ads | £179 a month | £99 | Search and Local Services Ads with call tracking. Ad spend paid to Google. |
| Website, monthly | £20 a month | None | Phone-first site with hosting, updates and enquiry form included. |
| Website, one-off build | £595 one-off | None | Yours to keep. Hosting and updates from £10 a month. |
| Lead generation | £179 a month | £99 | Ads, landing page and WhatsApp alerts in one. Leads are yours alone. |
| WhatsApp lead alerts | £29 a month | £49 | Included in every plan. |
| CRM & follow-up | £49 a month | £149 | Pipeline, reminders and automatic follow-up texts and emails. |
| Missed-call text-back | £29 a month | £49 | Works with your current number. Included in Growth and Scale. |
| AI phone receptionist | £99 a month | £149 | Answers in your business name. Price depends on call volume. |
| Google Business Profile | £79 a month | £149 | Full set-up and optimisation, then posts, photos and updates. |
| Review generation | £39 a month | £49 | Automatic review request after every job. Included in Growth and Scale. |
| Local SEO | £299 a month | None | Service and town pages, citations and monthly ranking checks. |
| Tracking & reporting | Included | None | Included with every ads plan. Every lead and call tracked. |
From-prices. We confirm your price for your area on a free 20-minute call. Ad spend is paid straight to Meta or Google on your own card, never through us. You choose the budget.
Most owners start with Facebook and Instagram ads or Google Ads, then add follow-up once the enquiries arrive. If you take a lot of calls on the road, the AI phone receptionist stops jobs going to voicemail. Need a place for the ads to land? See our websites and landing pages.
Included in every plan
What you get whichever plan
The basics are never extra. Every plan comes with the same way of working.
Leads on WhatsApp
Name, number, postcode and job land on your phone in seconds.
Tracking and reporting
Every lead and call tied to the ad that brought it, reported monthly.
Checked every day
We watch your ads on working days and fix problems before they cost you.
Your accounts, your data
Ad accounts and lead data sit in accounts you own. If you leave, you keep them.
Monthly rolling
No long contracts. Stop when you want to.
Live within 7 days
Usually live within 7 days of the free call.
Ad spend explained
Our fee and your ad budget
Two separate costs. We keep them separate so you can see exactly where your money goes.
1. Our monthly fee
This pays for the work: building the ads, writing them, setting up tracking, checking every day and sending your report. It is the price on the plans above.
2. Your ad budget
This is the money Meta or Google spends showing your ads. You pay it straight to them on your own card, and you choose the amount. We never take a cut and we never hold your budget.
There is no fixed rule for how much to spend, because it depends on your trade, your area and how many jobs you can take. Work back from the value of a job. Our guide to Facebook ads budgets for trades walks through it step by step.
The card shows our own roof cleaning campaign. All £356.40 of that spend went straight to Meta. See the real screenshots on our results page.
- You choose the budget and can change it any time
- It is paid to Meta or Google, never to us
- You see every penny in your own Ads Manager
Want your own quote? Start here
We confirm the price for your area on a free 20-minute call. Ad spend goes straight to Meta or Google.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- No contracts pushed
Comparison
How we compare with a typical agency
Marketing agency prices in the UK vary a lot. Here is how we work compared with how many agencies work.
| Grafter Media | Typical agency | |
|---|---|---|
| Prices shown up front | Yes | Often quote only |
| Long contract | Monthly rolling | Often a fixed term |
| Ad spend | Paid by you to Meta or Google | Sometimes bundled in |
| Leads on WhatsApp in seconds | Yes | Usually by email |
| Built for service businesses | Yes | Often generalist |
| Tested on their own service business | Yes | No |
| Reports in plain English | Yes | Often a long PDF |
Raised his prices. Still booked out.
Big thanks to the Grafter Media team 🙌 I've raised my prices and I'm still booked out. The biggest mistake I made was not running ads sooner.
JordanHewitt's Exterior Cleaning, EssexReady for a clear quote? Start here
We confirm your price for your area on the call. See the full step-by-step process or ask for a free marketing review first.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- 38 leads at £7.42 each
Pricing questions owners ask us
How much does Facebook ads management cost in the UK?
Our Facebook and Instagram ads management starts from £129 a month plus a £99 set-up fee. The ad budget is separate and goes straight to Meta. We confirm the exact price for your area on a free call.
How much does Google Ads management cost?
Google Ads management starts from £179 a month plus a £99 set-up fee, with call tracking included. Your Google budget is paid directly to Google and you choose the amount.
How much does a website for a tradesman cost?
You can rent or buy. Renting is from £20 a month with hosting and updates included. Buying is from £595 as a one-off build that is yours to keep. Either way you get a phone-first site built to turn visitors into enquiries. See websites for service businesses.
How much does an AI phone receptionist cost?
Our AI phone receptionist starts from £99 a month plus a £149 set-up fee. The price depends on how many calls you take. It is included in the Scale plan.
Are these fixed prices?
They are from-prices. What you pay depends on your area, how many services you want to promote and how many calls you take. We confirm the figure on a free 20-minute call, before you commit to anything.
Is there a long contract?
Monthly rolling. No long contracts. If it is not working for you, you can stop. You keep your ad accounts and your lead data.
Who pays for the ad spend?
Ad spend is paid straight to Meta or Google on your own card, never through us. You choose the budget.
Still unsure? Contact us and we will answer straight away. Want to see the numbers behind our ads first? Our results page has them. The Growth plan is £250 a month and is the best starting point for most teams.
Want a fuller diary? Start here
Step 2 of 2
Pick a time
Your details are saved. Choose a day, then a time, and we ring you then.
You're booked in
We'll ring you on . Speak soon.
On the call
- We look at your services, your area and the jobs you want more of
- We show you our own real figures and what we would set up for you
- You get a straight quote for your area. No pressure, no lock-in
- We run our own service business
- Live within 7 days
- 38 leads at £7.42 each
Rather message first? WhatsApp us