Marketing for painters and decorators
A decorating diary booked weeks ahead
Marketing for painters and decorators that puts your finished rooms in front of local homeowners on Facebook and Instagram. Built by a team that runs its own service business.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
- Leads straight to WhatsApp
In secondson your WhatsApp
The problem
Recommendations are not a plan
Most decorators we speak to are busy because people like their work. That is the best start there is. It is just not something you can switch on.
You cannot turn them up
A recommendation arrives when it arrives. You cannot ask for more of them in a quiet January.
Gaps are expensive
A week without a job still costs you the van, the insurance and the bills.
Nobody sees your finish
Your best work sits behind customers' front doors. Few people ever see it.
Referrals still check you
Even a recommended decorator gets looked up. A thin website or no reviews loses the job.
Word of mouth tends to run in waves. A cluster of jobs lands, you work flat out, and by the time you finish there is nothing booked. Then it goes quiet for a few weeks while you wonder where the next job is coming from.
Marketing for painters and decorators fixes the gap between jobs. It does not replace your reputation. It adds a second source of enquiries that you can steer. Our lead generation for trades is built around exactly that: enquiries that are yours alone, with the cost of each one in plain sight.
Want winter work? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
Facebook and Instagram
Meta ads that show your finish
New decorating leadsStraight to your WhatsAppNew lead
- Name
- Emma
- Job
- Lounge and hallway repaint
- Area
- CM1
- Phone
- 07700 900412
Tap to call
09:12New lead
- Name
- Paul
- Job
- Exterior masonry and fascias
- Area
- CM2
- Phone
- 07700 900587
Tap to call
11:40Decorating is a visual trade
Nobody scrolling Facebook is thinking about paint. A photo of a calm, crisp finished room changes that. That is why Facebook and Instagram ads for decorators can work well: your product is the picture.
We build the ad from your own jobs. A before and after, a short line, a tap to enquire. The ad is aimed only at the postcodes you cover, so you are not paying to reach people two counties away.
- Your own finished-room photos
- Before and after pairs
- Only the postcodes you cover
- Lead details sent to WhatsApp
Why modest budgets can work
A decorating job is usually smaller than a roof clean or an extension. That means you do not need many enquiries to make the ads pay, and you do not need a large budget to reach people in a handful of postcodes. We keep the targeting tight and watch the cost per enquiry every working day.
Not sure what to spend? Read our guide to Facebook ads budgets for trades.
Through the year
Interiors in winter, exteriors in summer
Decorating demand moves with the weather. Your ads should move with it.
| Winter and autumn | Spring and summer | |
|---|---|---|
| Main work | Interiors: rooms, hallways, woodwork | Exteriors: masonry, fascias, fences |
| Best photos | A finished living room or hallway | A freshly painted front of the house |
| Who we aim at | Homeowners planning a refresh before Christmas | Homeowners with a tired exterior, ready for dry weather |
| Offer to lead with | Free quote, dates booked ahead | Free quote, dry-weather dates held |
Exterior painting needs dry weather, so those enquiries bunch up in the warmer months. Interior work is the opposite. When the evenings draw in, people look at tired walls and decide to sort them. Many want a room done before guests arrive for Christmas or a fresh start in January.
Most decorators feel that swing as a gap. We plan for it. In autumn we move the ads toward interiors and start booking dates well ahead. In spring we bring exteriors forward. You keep both in the diary, rather than waiting for the phone.
Proof
Tested on our own diary
We run a service business too
We run Meta ads on our exterior cleaning business every week. Our own roof cleaning ad, at £20 a day for 2 weeks, brought in 38 leads at £7.42 each, and those leads turned into £8,450 of booked roof cleaning jobs.
Decorating is a different trade, so we never promise the same figures. We do know what makes homeowners stop and tap, and we bring it to your ads from day one.
Big thanks to the Grafter Media team 🙌 I've raised my prices and I'm still booked out. The biggest mistake I made was not running ads sooner.
JordanHewitt's Exterior Cleaning, EssexWant leads like ours? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- 38 leads at £7.42 each
- No contracts pushed
Trust
Reviews and a gallery site
Customers pick a decorator they trust to work in their home. Show them why they can.
A review request after every job
The happiest moment in a decorating job is the day you hand the room back. That is when to ask for a review. Our review generation sends a friendly text straight after the job, with a link, so it takes the customer seconds.
More reviews means more trust when someone searches your name before they ring. It costs you nothing but the job.
Hi Priya, thanks for having us today. If you are happy with the job, a quick Google review would really help us.
How did we do?
Leave a review- Before and after photos
- Interior and exterior work
- Tap to call or WhatsApp
A simple site that sells the finish
You do not need a big website. You need a clear one. Our websites for trades are built phone-first, with a gallery at the heart.
- Photos grouped by room and job type, each with the town it was done in
- Before and after shots, because that is what makes a customer picture their own room
- Reviews on the page, next to the work they are about
- A call button and a short enquiry form on every screen
- A page that loads fast on a phone, where most people will look
Leads and quotes
Leads to WhatsApp, quotes chased
Reply first, chase every quote, and win more of the jobs you price.
Every quote followed up
A decorating customer often messages two or three firms. The first to reply with a clear next step usually wins the visit. So every enquiry from your ads lands on your WhatsApp with the name, number, postcode and job, and you can ring back between coats.
Then there is the quote. Plenty of decorators send one and never hear back. Our CRM and follow-up automation keeps every enquiry on one board and sends a polite text a few days after you quote, so a good quote does not go cold.
- A reply goes out the moment the enquiry arrives
- You get the details on your phone and ring back
- A nudge goes out a few days after you quote
- After the job, a review request follows
New1
- EmmaLounge repaint, ChelmsfordAlert sent
Contacted1
- PaulExterior masonry, WithamVisit Tuesday
Quoted1
- PriyaHall, stairs, landing, MaldonChased today
Booked1
- MarkKitchen and woodwork, Braintree12 Jan
Missing calls while you are up a ladder? An AI phone receptionist answers for you and sends the job to WhatsApp.
Working on bigger projects as well? See our marketing for builders, or browse all the industries we work with.
How it works
From a call to a fuller diary
A free 20-minute call
We learn which jobs you want, how far you travel and how many weeks you want booked ahead.
We build the ads and the gallery
Facebook and Instagram ads using your own finished-room photos, plus a simple gallery page for the ad to land on.
Enquiries land on WhatsApp
Usually live inside 7 days. Name, number, postcode and the job arrive on your phone.
Quotes get chased, reviews get asked
Follow-up texts go out on their own, and every finished job gets a review request.
Want work booked ahead? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- Live within 7 days
- No contracts pushed
Decorator marketing questions
How do painters and decorators get more work?
Show your finish to people near you and make it easy to enquire. That means Facebook and Instagram ads built on photos of your own finished rooms, a simple gallery page, and reviews from past customers. Then answer every enquiry quickly, because decorating customers often message two or three firms.
Do Facebook ads work for decorators?
They can. Decorating is a visual trade, and a bright, finished room stops people scrolling. Jobs are often smaller than a roof or an extension, so the ads need tight postcodes and a modest daily budget. We never promise a number of leads, because it depends on your area and the jobs you want.
What budget do I need?
Less than many people expect, because decorating ads work well on a modest daily budget aimed at a few postcodes. Our guide on Facebook ads budgets for trades explains how to think about it. We confirm what makes sense for your area on a free call.
Should I run ads in winter?
Yes, that is when interior work is wanted. Many homeowners want rooms done before Christmas or in the new year. We switch your ads between interior and exterior work through the year so your diary does not go quiet.
I already get work from recommendations. Do I need this?
Recommendations are brilliant, but you cannot control when they come. Ads give you a tap you can turn up when the diary thins and turn down when you are full. Reviews and a decent site also help the recommended customers choose you. See how it works for the full picture.
How much does it cost?
There are two costs: our monthly fee and the ad spend you pay straight to Meta. Plans start from £149 a month, the full from-prices are on our pricing page, and we confirm the price for your area on a free call. Monthly rolling. No long contracts.
Want a fuller diary? Start here
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On the call
- We look at your services, your area and the jobs you want more of
- We show you our own real figures and what we would set up for you
- You get a straight quote for your area. No pressure, no lock-in
- We run our own service business
- Live within 7 days
- 38 leads at £7.42 each
Rather message first? WhatsApp us