Show up in the map pack when locals search
Google Business Profile optimisation for UK trades and service businesses. A full setup, then monthly care, so the people who search your trade see your name first.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
- Leads straight to WhatsApp
Why it matters
Why the map pack matters for local jobs
Search for your own trade and your town. If you are not in the three businesses shown on the map, you are missing a lot of calls. That block is called the map pack, and it sits above most normal website results.
People who search on a phone often tap Call without ever visiting a website. A boiler has failed. A lock is jammed. A dog needs a groom before the weekend. They pick a name they can see, with a good rating, and ring it. If nobody answers, they ring the next one, so we often pair the profile with an AI phone receptionist that picks up every call.
Your Google Business Profile is what appears there. It is free to claim, and most tradespeople fill in half of it and leave it. That is the opening. A complete, active profile gives you a real chance against firms that spend a lot on ads, because it works alongside local SEO rather than needing a budget.
We run an exterior cleaning firm, so we see this from the same side as you. When we search a trade near us, the profiles that look finished are the ones we would ring.
Want to top the map? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
The checklist
What a complete profile looks like
Most profiles we see sit in the left column. A complete one sits in the right.
| Half filled | Complete | |
|---|---|---|
| Main category | Too general, or wrong | Matches the job people search for |
| Extra categories | No | Yes |
| Service areas | One town, or none | Every town and postcode you cover |
| Services listed | No | Yes |
| Real job photos | A logo and one old shot | Fresh photos of real jobs |
| Regular posts | No | Yes |
| Questions answered | No | Yes |
| Reviews answered | Ignored | Replied to, every one |
What we do
What we optimise on your profile
Every part of the profile that Google reads and every part a customer taps.
Categories
One main category that matches how people search, plus the extra ones that fit the work you want.
Service areas
Your towns and postcodes added properly, so you show up where you actually work.
Services and description
Each service listed in plain words people recognise, with a clear description of your business.
Photos
Real photos of real jobs, your van and your team. Not stock images.
Posts
Offers, recent jobs and seasonal reminders, posted every month so the profile never goes stale.
Questions and answers
The questions customers always ask, answered by you before anyone else answers them wrong.
Calls and messages
Your phone number, website link and opening hours checked, so every tap goes where it should.
Reviews
A steady stream of fresh reviews, with replies that sound like a real person.
Categories matter more than most owners realise. Google uses them to decide which searches your profile can appear for, so picking the right ones is the first job. After that we add the services you offer and write a description that says plainly what you do and where.
We keep the details the same everywhere your business is listed. Your name, address or service area and phone number should match across your website and other directories. Mixed-up details confuse customers and make it harder for Google to trust the profile.
Want a complete profile? Start here
We fix categories, services, areas and photos, then keep it fresh every month.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Leads straight to WhatsApp
Photos win calls
Real job photos beat stock
Show the work, not a logo
People scroll the photos before they ring. A van with your name on it, a tidy finished job and a smiling crew tell a stranger you are real. Stock images tell them nothing.
These are our own team photos from our own jobs. This is the kind of picture we ask you for. A quick phone snap before and after a job is enough. We handle the sizing, naming and uploading, and we make sure the best ones appear first.
Reviews
Reviews and your profile work together
Ask at the right moment
A profile with no reviews looks risky. A profile with fresh, recent ones looks safe. Google also reads review wording, so a customer who mentions the job and the town helps you appear for that search.
The best time to ask is right after a good job, by text, with a direct link. Our review generation service sends that message for you and keeps the reviews coming without chasing anyone.
We reply to reviews as well. A short, polite answer to a good review shows you care. A calm answer to a bad one shows the next customer how you handle problems. You can read more in our guide to Google Business Profile tips for tradespeople.
Hi Priya, thanks for having us today. If you are happy with the job, a quick Google review would really help us.
How did we do?
Leave a reviewWant more local calls? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- No contracts pushed
Ongoing
Posts and photos every month
A profile is not a one-off job. Active ones tend to look more trustworthy, so we keep yours fed.
Photos from your latest jobs
You send them from your phone. We caption and upload them.
A post or two each month
A recent job, an offer or a seasonal tip, written in your voice.
Questions and reviews checked
We reply to new reviews and keep the answers section accurate.
A plain-English update
What changed, where you show up and what we are doing next.
Who it suits
Built for owners who rely on local
Anyone who is found by searching a service and a place benefits. It works especially well where customers want someone close by and ring quickly.
An electrician is often chosen in a hurry, so a visible phone number and a strong rating matter. A dog groomer or a beauty salon wins on photos, reviews and easy booking links. Our full list of services shows how the profile fits alongside ads and your website.
If you want the whole picture of how we start, see how it works. In short, a free 20-minute call, we build, and you are usually live within 7 days.
- You search your own trade and do not see your name
- Your profile has few photos or no reviews
- You cover several towns but only one shows
- You want calls without paying for every click
Pricing
What profile care costs
Google Business Profile
From-prices. We confirm your price for your area on a free 20-minute call. Monthly rolling. No long contracts.
See every plan and priceFrom £79 a month
A one-off set-up of £149 covers the full clean-up: categories, service areas, services, photos and your description. The monthly fee keeps the posts, photos and review replies going.
It is monthly and rolling, with no long contract. We confirm the price for your area on the free call.
Questions owners ask us
What is a Google Business Profile?
It is the free listing that shows your business on Google Search and Google Maps. It carries your name, category, service areas, photos, reviews, opening hours, phone number and website. It used to be called Google My Business.
How do I get into the map pack?
Nobody can promise a position, and anyone who does is guessing. Google says local results are based mainly on relevance, distance and prominence. A complete profile, the right categories, steady reviews and a good website all help, and we work on every one of them.
I work from home or travel to customers. Can I still have a profile?
Yes. Many trades hide their home address and list the postcodes and towns they cover instead. We set it up the way Google asks for service-area businesses, so you are not showing your address to the public.
How long does it take to see calls?
A fixed-up profile can be live within days, but how fast it climbs depends on your area, your competitors and your reviews. We tell you honestly what to expect for your trade and postcodes on the free call.
Do I need a website as well?
It helps a lot. Google checks your profile against your website, so a clear website for your trade backs up the profile. If you do not have one yet, we can build it.
Do you handle reviews too?
Yes. Reviews are one of the strongest signals on a profile, so we pair this with review generation that asks happy customers at the right moment.
Ready to be found first? Start here
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On the call
- We look at your services, your area and the jobs you want more of
- We show you our own real figures and what we would set up for you
- You get a straight quote for your area. No pressure, no lock-in
- We run our own service business
- Live within 7 days
- No contracts pushed
Rather message first? WhatsApp us