Exterior cleaning
Marketing for exterior cleaners, by exterior cleaners
We run an exterior cleaning firm ourselves. The ads, pages and follow-up we build for your pressure washing, roof, gutter and driveway business were proven on our own vans first. Usually live within 7 days.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- 38 leads at £7.42 each
- Leads straight to WhatsApp
£7.42per lead on our own roof ad
£8,450of roof cleaning booked
We run an exterior cleaning business too
Most agencies have never held a pressure washer. We have. Our vans go out every week, and our own diary depends on the same marketing we build for you.
That changes how we work. We know a roof clean pays far more than a patio rinse. We know a driveway job brings neighbours. We know the phone goes quiet when the weather turns. So we build your ads around the jobs that pay, not the ones that are easy to sell.
- Ads use real before and after photos, not stock images
- We ring our own leads back, so we know what a good one looks like
- We judge results by booked jobs, not clicks
Our own results
£20 a day. £8,450 of roof cleaning booked.
This is our own roof cleaning ad, not a client result. Two weeks at £20 a day on Facebook and Instagram.
38 leads at £7.42 each. Those leads turned into booked roof cleaning jobs.
£8,450of roof cleaning jobs booked from £281.80 of ads
The same roof campaign over the last 30 days to 28 September 2026: 48 leads at £7.43 each from £356.40. Other trades and areas vary. See all our real results
Want results like these? Tap below
The same system we run on our own firm, set up for your services and your postcodes.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- 38 leads at £7.42 each
Seasonal calendar
Which jobs to advertise, and when
Exterior cleaning is seasonal, but the diary does not have to be. This is how we think about the year. Your area and weather will shift it a little.
Spring: driveways and patios
March to May. People want the garden ready for warmer days. Ad angle: before and after, free quotes.
Summer: patios and render
June to August. Dry weather and long evenings suit outdoor jobs. Ad angle: book your patio now.
Autumn: gutters and roofs
September to November. Leaves block gutters and moss shows on wet roofs. Ad angle: clear it before the rain.
Winter: roof moss and algae
December to February. Roofs are in full view and quiet weeks need filling. Ad angle: fill the quiet weeks.
Ads that sell the job, not the service
Good Facebook and Instagram ads for pressure washing start with a photo that makes someone stop scrolling: a stripe of clean paving next to green, a half-cleaned roof, a gutter before and after.
Your postcodes only
We target the streets you actually drive to. No wasted clicks from people two counties away.
One job per ad
A roof ad, a driveway ad and a gutter ad each speak to one problem. That is how you get pressure washing leads rather than vague enquiries.
A quick, easy form
Name, number and postcode. The shorter the form, the more people finish it.
Leads land on your phone in seconds
When someone enquires, you get a WhatsApp message with their name, number, postcode and the job. You are usually up a ladder or on a drive when it lands. Tap to call from the van.
The first firm to reply often wins the job, so speed matters more than a clever script. Our WhatsApp lead alerts make that fast, and missed-call text-back replies for you when you cannot get to the phone.
- Name, number, postcode and job in one message
- Tap to call or reply on WhatsApp
- Nothing hiding in an inbox
New leadsInstant alertsNew lead
- Name
- Sarah
- Job
- Moss on tiled roof, semi-detached
- Area
- CM1
- Phone
- 07700 900123
Tap to call
09:12New lead
- Name
- Mark
- Job
- Block paved driveway, about 60 square metres
- Area
- CM2
- Phone
- 07700 900456
Tap to call
09:40Want WhatsApp leads? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- Leads straight to WhatsApp
- Live within 7 days
Beyond ads
Everything that turns a lead into a job
Ads get the enquiry. The rest keeps the diary full once the first wave is booked.
A page built for quotes
A fast, mobile-first page with your real photos and a short form.
More reviews after every job
A text asks happy customers for a review while the job is fresh.
Found on Google Maps
A tidy Business Profile so you show up when people search nearby.
Every call answered
An AI receptionist picks up while you are on a roof and sends the job to your WhatsApp.
How it works
From a free call to booked jobs
Three steps. Usually live within 7 days.
Free 20-minute call
We learn your services, your postcodes and the jobs you want more of. Then we quote for your area.
We build it
Ads for your services and postcodes, the page they land on, and lead alerts linked to your WhatsApp.
Leads start coming in
Usually live within 7 days. We check the ads every day and keep the leads coming.
What gets pressure washing leads in
If you do the work yourself, you need an honest plan for marketing. Here is what we do on our own firm, and what we would tell a mate in the trade.
Show real work
Customers can spot a stock photo from a mile away. A before and after from your last job beats any slogan. Read our guide on how to get more cleaning leads for the full picture.
Quote fast, quote clearly
People ask two or three firms. A quick reply with a clear next step usually wins. Photos from the customer help you price before you drive out.
Fill the quiet weeks
A rainy fortnight does not have to mean an empty diary. Move the ad to roofs and gutters, which do not depend on sunshine, and fill the gaps with neighbours from recent jobs. If you also clean glass, our window cleaning marketing pairs well with this.
Track what books
Not every lead becomes a job. We track leads to booked work so you know which ad is worth the spend, and the budget follows the jobs that pay.
Raised his prices. Still booked out.
Big thanks to the Grafter Media team 🙌 I've raised my prices and I'm still booked out. The biggest mistake I made was not running ads sooner.
JordanHewitt's Exterior Cleaning, EssexWant more booked jobs? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
FAQ
Questions exterior cleaners ask us
Does Facebook advertising work for pressure washing?
It can, when the ad uses real job photos, targets your postcodes and the follow-up is fast. It is how our own roof cleaning ad brought in 38 leads in two weeks. Results vary by area and job. See how our Facebook and Instagram ads work.
Which exterior cleaning jobs should I advertise?
Start with the jobs that pay best and that you want more of. For many firms that is roofs and driveways, with gutters and patios as add-ons. We talk through your mix on the call and build ads around it.
When is the best time to start ads?
Earlier than you think. Ads take a few days to settle, so starting before a busy season means the diary is filling as it arrives. We can also run winter roof work to keep quiet weeks busy.
How do I get the leads?
Each enquiry arrives on your WhatsApp with name, number, postcode and job, so you can ring straight back. Here is more on WhatsApp lead alerts.
Do I need a website?
No. We can build the page the ad needs, or use a form inside Facebook. If you already have a site, we will tell you on the call whether it is helping.
How much does it cost, and is there a contract?
Plans start from £149 a month, plus the ad spend you choose, paid straight to Meta or Google. It is monthly rolling with no long contracts. We confirm the price for your area on a free call. See our pricing.
Want a diary like ours? Start here
Tell us who you are, then choose a 20-minute slot. We'll ring you, learn your business and tell you straight what we would do.
Step 2 of 2
Pick a time
Your details are saved. Choose a day, then a time, and we ring you then.
You're booked in
We'll ring you on . Speak soon.
On the call
- We look at your services, your area and the jobs you want more of
- We show you our own real figures and what we would set up for you
- You get a straight quote for your area. No pressure, no lock-in
- We run our own service business
- Live within 7 days
- 38 leads at £7.42 each
Rather message first? WhatsApp us