Salons and beauty
A salon diary without the gaps
Salon marketing from a team that runs its own service business. Local Instagram and Facebook ads, new-client offers and every booking enquiry sent straight to your WhatsApp.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
- Leads straight to WhatsApp
New booking enquiry
- Name
- Amy
- Job
- Colour and cut, Thursday afternoon
- Area
- CM1
- Phone
- 07700 900412
Tap to call
10:42New booking enquiry
- Name
- Priya
- Job
- Gel nails, first visit
- Area
- CM2
- Phone
- 07700 900587
Tap to call
11:05Quiet daysfilled with new clients
Instagram and Facebook
Why salons win on Instagram and Facebook

Your work is made to be seen
People choose a salon with their eyes. They scroll, see a colour, a set of nails or a fresh fade they like, and think "I want that". That is exactly what Facebook and Instagram ads are good at. Both run on Meta, so one campaign reaches people on both apps.
Ads for the people who live near you
A salon does not need the whole country. It needs people who can walk, drive or hop on a bus in ten minutes. We set your ads to show only within a few miles of your door, so your budget is not wasted on people who will never visit.
Your own work, not stock photos
The best salon ads use real before and afters, real chairs and real clients (with their permission). We help you pick the strongest photos and short videos, then write the words around them in plain language.
Tested on our own business first
We run a service business too, an exterior cleaning firm. We test every ad, page and follow-up on our own diary first. Our own roof cleaning ad brought 38 leads at £7.42 each on £20 a day for two weeks. Salons are different, so results vary, but the method is the same.
Want the quiet days filled? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- 38 leads at £7.42 each
- Live within 7 days
Local reach
A tight radius and offers that fill chairs
Quiet Tuesdays and Wednesday mornings are the usual gaps. We aim ads at those slots.
A few miles, not the country
Ads shown to people near your salon, by postcode and radius.
New-client offers
A clear first-visit offer that gives a stranger a reason to try you.
Quiet days first
We push the slots you want filled, not the ones that sell themselves.
Retargeting past visitors
Remind people who looked at your page or ad but did not book.
Services that earn most
Colour, extensions, lashes, facials: we lead with your best-paying work.
Seen on both apps
One campaign across Instagram and Facebook feeds and stories.
What makes a new-client offer work
A new-client offer should be easy to understand in two seconds. "New client? Book your first visit this month" beats a long list of treatments. Keep it specific to one service, give it a time limit and make sure you can honour it without losing money.
We do not publish prices in the ad unless you want to. The offer can be a free add-on, a consultation or a patch test slot. Think about what you can give that costs you little but feels generous.
Then make booking easy. Every extra tap loses someone. That is why the ad leads to a short form, and the details go straight to your phone. Our guide on writing ads that get booked jobs covers the wording in more detail, and it works for salons as well as trades.
Want chairs filled? Start here
Local ads with an offer that suits your salon, aimed at your postcodes.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
Bookings
Bookings straight to your WhatsApp
You are mid-colour. Your phone buzzes.
Salon owners are on their feet all day. You cannot sit and refresh an inbox. With WhatsApp lead alerts, every enquiry lands on your phone within seconds. You see the name, number and what they want, then tap to reply when you have a minute.
Speed matters. Someone who has just seen your ad is thinking about booking now, not tomorrow. A quick reply is often the difference between a new client and a missed one.
- Name, number and service on one message
- Tap to call or reply on WhatsApp
- Works for the front desk or a solo chair
- Nothing lost in a forgotten email inbox
Busy with a client and cannot pick up? Our missed-call text-back replies for you, so callers do not ring the next salon. Or let an AI phone receptionist answer every call, take the booking details and send them to your WhatsApp.
New booking enquiry
- Name
- Jess
- Job
- Lash lift, Tuesday morning
- Area
- CM3
- Phone
- 07700 900233
Tap to call
09:18New booking enquiry
- Name
- Tom
- Job
- Skin fade, Wednesday after work
- Area
- CM1
- Phone
- 07700 900764
Tap to call
12:31Google and reviews
Be the salon people find first
Photos and reviews decide the booking
"Hair salon near me" and "nail bar near me" are searches people make on their phones, often the same day. Google shows a map with a few businesses. The ones with good photos, the right categories and recent reviews tend to get the taps.
We tidy your Google Business Profile: services, opening hours, photos of your work and your team, and your booking link. It is free to be listed, and for a local business it matters a lot.
More reviews, without awkward asking
Most happy clients never leave a review unless someone asks. We set up review generation so a friendly text goes out after each appointment, while the client is still enjoying how they look.
Hi Amy, thanks for coming in today. If you love the result, a quick Google review would really help us.
How did we do?
Leave a reviewA text after the appointment, every time
A short message asks how it went and links straight to your review page. It is quick for the client and automatic for you. Over time, steady fresh reviews give new clients the confidence to book.
Want more new clients? Start here
Local ads, bookings on your WhatsApp and a profile that earns reviews. Set up for your salon and postcodes.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- Leads straight to WhatsApp
- No contracts pushed
Repeat visits
Keeping clients coming back
A new client is good. A regular who rebooks every six weeks is better.
Rebooking reminders
A nudge when a colour or cut is due again.
Follow-up messages
A thank-you and a prompt for a review.
Every enquiry tracked
See who enquired, who booked and who went quiet.
Word of mouth
Happy clients tell friends. Reviews help them find you.
Follow-up does the quiet work
Most salon growth comes from people who already know you. Simple CRM and follow-up automation keeps in touch with clients and enquiries who did not book first time. Nobody has to remember to send a message between appointments.
Retargeting ads help too. People who looked at your ad or page see a gentle reminder in their feed a few days later. It is often the cheapest way to win back someone who nearly booked.
Other appearance-led, repeat-visit businesses work in a similar way. See our page for dog groomers, who also rely on rebookings every few weeks.
How it works
From a free call to a fuller diary
Three steps. Usually live within 7 days.
Free 20-minute call
We learn your services, your postcodes and the jobs you want more of. Then we quote for your area.
We build it
Ads for your services and postcodes, the page they land on, and lead alerts linked to your WhatsApp.
Leads start coming in
Usually live within 7 days. We check the ads every day and keep the leads coming.
What we would say to a salon owner
FAQ
Questions salon owners ask us
Do Instagram ads work for hair and beauty salons?
They can. Salons sell something people can see, and Instagram and Facebook let you show it to people near you. Results depend on your area, offer and how quickly you reply, so we plan it on the call.
Can you advertise barbers, nail bars and aesthetics clinics too?
Yes. The method is similar: local radius, a clear new-client offer and fast replies. Aesthetics and medical treatments have extra advertising rules, so we keep the wording careful and ask what you offer first.
Do you replace my booking system?
No. Enquiries from the ads land on your WhatsApp, and you book them into your usual system or diary. If you already take bookings online, we can send people there.
How big an area will my ads cover?
You choose. Most salons start with a few miles around the door, then widen it if bookings suggest it is worth it. We set it by postcode and check it with you.
How do I get more Google reviews?
A text after each appointment asks for a review with one tap. Read more about review generation.
How much does salon marketing cost?
Plans start from £149 a month, plus the ad spend you choose, paid straight to Meta or Google. Monthly rolling. No long contracts. The full from-prices are on our pricing page, and we confirm the price for your salon on a free 20-minute call.
Want a fuller diary? Start here
Tell us who you are, then choose a 20-minute slot. We'll ring you, learn your salon and tell you straight what we would do.
Step 2 of 2
Pick a time
Your details are saved. Choose a day, then a time, and we ring you then.
You're booked in
We'll ring you on . Speak soon.
On the call
- We look at your services, your area and the jobs you want more of
- We show you our own real figures and what we would set up for you
- You get a straight quote for your area. No pressure, no lock-in
- We run our own service business
- Live within 7 days
- No contracts pushed
Rather message first? WhatsApp us